This Privacy Policy explains how MSEG SOLUTIONS trading as MSEG (“MSEG”, “we”, “us”, or “our”) collects, holds, uses, and discloses personal information.

MSEG provides AI, automation, cloud, and digital transformation solutions to businesses. We are committed to handling personal information in a secure, transparent, and responsible manner, consistent with applicable privacy laws, including the Australian Privacy Principles (APPs).

This Privacy Policy applies to personal information we collect from: visitors to our website.

• individuals who contact us or request information.
• prospective clients and client representatives.
• subscribers to updates, insights, or communications.
• individuals whose information we receive while delivering our services.

This Policy does not replace any specific confidentiality or data protection obligations agreed with clients under contract.

Depending on your interaction with us, we may collect:

• name and contact details (email, phone, business address);
• job title and organisation details;
• enquiry details, communications, and meeting records;
• business, system, workflow, or operational information you choose to share;
• preferences (communication, subscription, engagement);
• technical data (IP address, browser type, device, usage data); any other information you voluntarily provide.

Where relevant (e.g. portals or managed solutions), we may also collect:

• account and authentication details.
• system usage and interaction data. We only collect information that is reasonably necessary for our business activities.

We collect personal information:

• Directly from you — forms, meetings, emails, calls, or interactions.
• During business engagements — discovery sessions, projects, or service delivery.
• Automatically — through website analytics, cookies, and similar technologies.
• From third parties — referrals, professional networks, or publicly available sources (where lawful).

We use personal information to:

• respond to enquiries and communicate with you;
• arrange meetings, consultations, and follow-ups;
• understand business needs and design solutions;
• deliver services including AI systems, automation, and cloud solutions;
• manage client relationships and service delivery;
• improve our website, services, and user experience;
• provide insights, updates, and relevant communications;
• maintain records and internal operations;
• protect our systems, services, and legal rights;
• comply with legal and regulatory obligations.

We only use personal information for legitimate business purposes or where permitted by law.

We may send communications about:

• services and capabilities;
• insights, updates, and thought leadership;
• events or relevant business content.

You can opt out at any time by:

• using the unsubscribe link; or
• contacting us directly. We may still send essential service or administrative communications where required.

We use cookies and similar technologies to:

• understand website usage and performance;
• improve usability and content;
• support analytics and security;
• measure engagement and effectiveness. You can manage cookies through your browser settings.

We may disclose personal information to:

• employees, contractors, and authorised personnel;
• technology providers (cloud, CRM, analytics, security, communications);
• professional advisers (legal, accounting, audit);
• service providers supporting delivery of our solutions;
• regulators or authorities where required by law;
• a successor entity in the event of a business restructure or sale. We do not sell personal information.

Some of our systems and providers may store or process data outside Australia. This may include cloud platforms and technology providers operating in regions such as:

• Australia
• United States
• Europe
• Asia-Pacific We take reasonable steps to ensure such providers handle personal information in line with applicable privacy standards.

In delivering services (including AI systems, automation, analytics, or integrations), MSEG may process data on behalf of clients. In these cases:

• we act as a service provider / processor, not the data owner;
• the client is responsible for their own privacy obligations;
• we only process information as required to deliver agreed services;
• we apply appropriate security and governance controls.

As part of our services, we may design or operate AI-powered systems, automation workflows, and digital assistants. Where personal information is involved:

• processing is limited to defined business purposes;
• outputs are used to support operational efficiency and decision-making;
• appropriate safeguards are applied to minimise risk and misuse. We do not use personal information to train general-purpose AI models unless explicitly agreed.

We take reasonable steps to protect personal information, including:

• access controls and role-based permissions;
• secure cloud infrastructure and platforms;
• encryption and secure communications;
• monitoring and governance controls;
• internal policies and procedures. While we apply strong safeguards, no system is completely secure.

We retain personal information only as long as necessary to:

• fulfil the purpose it was collected for;
• meet legal, contractual, and regulatory requirements;
• resolve disputes and enforce agreements. When no longer required, we take reasonable steps to delete or de-identify the information.

You may request:

• access to your personal information;
• correction of inaccurate or outdated information. We may require identity verification before processing requests. Requests can be made using the contact details below.

If you believe your personal information has been mishandled, you can contact us. We will investigate and respond within a reasonable timeframe.

Our website may link to external sites. We are not responsible for their privacy practices. Please review their policies before providing information.

Our services are intended for business and professional use. We do not knowingly collect personal information from children.

We may update this Privacy Policy periodically. The latest version will always be available on our website.

For questions, requests, or complaints: Email: Info@mseg.com.au

Effective date: 01/05/2026